When it comes to being a small publisher, you love every single one of your fans. They are devoted people who love what you make, and their words of encouragement mean the world to you. Some people want to go a step further and help their favorite small publisher thrive. They always want to know what they can do to help keep the publisher going. I never feel that a social media post is a good place to really talk about it. So I decided to write a blog post on the topic. Here are 3 things you can do to help your favorite small publisher. And these are true whether JBE is one of your favorite small publishers or it is someone else. I guarantee you that no matter what small publisher they are, they will appreciate you doing these.
1) Tell Your Friends
Far and away, the best thing you can do to help is to talk about us to your friends. One conversation with your friends where you say that this spell from this book or this character option from this PDF from “one of my favorite publishers” means so much more than all the advertising dollars and Facebook posts in the world. Your words to your friends are really invaluable. I really can’t stress this one enough. It really does make a huge difference.
2) Social Media
The algorithms on social media promote engaged posts. So if you see your favorite publisher post something, like it, heart it, give it an upvote, etc. If it is Facebook, don’t just like it; give it a heart, a wow, or one of the other likes. These tell the algorithms that this post is better than a basic like and will help it go further. And definitely comment. Comments help social media posts go much further. If there’s a new product or a sale, share the post to your own page and tag your friends who might also like it.
3) Join Their Mailing List
Whether you are joining the mailing list of the company itself (like you can do right here for JBE) or letting them send you emails through DriveThruRPG. Our DriveThruRPG email list is the best way to stay connected with the company if you want to stay informed about new products or sales of current products. In contrast, the company mailing list is the best way to keep current about anything the company is doing in general. Signing up for either will help the publisher engage with you.