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The Right Font for the Right Job

Last night I was working on the cover to the next Book of Beasts. Placing the logos is a lot more time consuming than you’d think. “Does it look good here or should I move it over 2 pixels?” is a common question. Yes, being that nitpicky really is that important.

So I came to the title. I put it in place and made sure it filled the space. Done. I sat back and thought about it and I didn’t feel the font was perfect. So I changed it. About a dozen different font tests later, I still wasn’t satisfied. I narrowed them down to the above 4 choices (click on the image to see a larger version of it). To me, each says something different. The top choice says “Disney movie” to me. Its a beautiful font, but I don’t want someone looking at the Book of Beasts and thinking Beauty and the Beast.

The font above that one to me says “Gothic Horror.” It makes me think of Dracula and all the classic horror stories we geeks grew up on. That’s good, but I’m not sure if that is what I am looking for with this one. I will admit, since I used it in some earlyBook of Beasts as the logo, this font might be chosen. Branding is important.

The next to the bottom font is cool and all but … for some reason I think of Pan’s Labyrinth. While that is a good thing in my opinion, I’d prefer it more for something like if I was doing what Paizo calls the First World or White Wolf calls Arcadia or Jim Butcher calls the Nevernever. Basically, Faerie. That is definitely not what I am doing with this. But I still like the font.

The bottom font is more of what I consider to be a basic font. It presents the title in big attention grabbing letters. As a small publisher, grabbing attention is important. However, the font itself does little to promote the fact that this is a fantasy book. I could see this font being used in science fiction or modern or super heroes. Definitely super heroes.

So what do you think. Is there one you like more than the others. Is there a font you like that I didn’t use. Check out all of our books at Jon Brazer Enterprises Shop for more awesome books for Pathfinder, D&D 5e, 13th Age, and Traveller RPG.